One of the realities is that people won’t stay on our site long if they don’t find it interesting. Most people scan the page to determine if it is a site worth reading. With that in mind, the blog should be visually appealing and concise and to the point. My blog is meant to be informative. Some new piece of information that you can learn quickly and easily.
Being concise is also about being clear without sacrificing important details. Decide on the subject and then move in that direction. Asking yourself over and over does the reader really need to know this?
Say it again.
Use key words that someone would type into a search engine and find your article. Use these words several times. So get going.
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